Emertel partners with scale-ups

We accelerate product-market fit, offer relevance and market traction through an instantly accessible network of expertise across the Indo-Pacific 

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Idea 

Offer

Product  Service

Market

Scale

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Result: Mind share

to Market Share

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Growth 
Imperative

  • Product and Market development underpin Growth

  • Growth creates momentum - local growth supports overseas growth and vice-versa

  • Not growing equates to stagnation; Not growing outside your home market is risky. Opportunities for revenue and learning are lost. Competition fills the vacuum.

  • The Indo-Pacific offers high receptivity to innovation and low IP risk; 

Ansoff Matrix Strategy

Product

1

Existing Product to Existing Market

Present

Future

2

Existing Product to New Markets

Market development

Market

Future

Diversification

Stage 1

Stage 2

Stage 3

Market Penetration

Product Development

Present

3

New Product to Existing Market

4

New Product to New Markets

Our services
 

We offer 2 unique and complementary services

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Journey 

Website impressions

Video views

White paper download

Demo requests

Initial conversation

Partner selection

Request for Proposals

Deals

Direct outreach

Leverage the networks of a network of expertise across the region.

Result: Acquire desirable GTM partners and customers and a supporting ecosystem

Growth Hacking

Instrument engagement. Test, Measure, Learn, Refine and Pivot based on evidence of traction

Alliances and third party partnerships

API integrations to enhance capabilities, features, apps and compatibility

Advanced analytics, optimisations, automations and reporting

We implement more than 200 Growth Hacking techniques

Other features

You own all the data

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Gain access to an advanced CMS*

Single source of truth | Highly extensible 

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What's Different About Emertel?

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Working with us

We become an extension of your team and give you local depth and a physical presence

We are entrepreneurs, not employees; partners and practitioners not consultants; sethukaras - that is builders of bridges - between nations, capabilities and needs, technical disciplines and industry verticals; innovation and profit

Our values are reflected in our priorities:

  1. Learning over knowing

  2. Relationships over transactions

  3. Creating shared value

 

Meaning: Demonstrably higher value, lower cost and risk than any other model that we know exists (It’s also fun) 

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Commercially

Our services are on-demand - retain us for as long as you see value

Your success is our success: Our services and compensation model are aligned towards mutual success 

 

It’s turnkey: From strategy to execution

The value equation - two engines of growth:

  • Your Referenceability + Rationale

  • Our Relationships + Presence

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Growth hacking

Using a combination of data, technology and creativity, we challenge the way marketing is done.

Growth hacking is a process where we experiment quickly and smartly to find the most effective way to grow your brand. We are data-driven and evidence-based. We focus on the entire funnel from first contact to deal closure and ongoing product, market and business development - as an ambassador of your brand

From our campaign data, we identify the ideal customer personas and create the strategy to target those customer segments.

Result: Increased conversion rates and ROI.

Our Journey Together

Meeting 1

Understand your priorities

Co-define success

Meeting 2

Proposal

Meeting 3

Start

On going

  • Lean principles

  • Monthly milestones and deliverables

Service Engagement 

  • Regular interlocks

  • Achievements

  • Learning

Case Studies

We’ve helped our clients on every step of the journey from:
Idea > Product > Offer > Market > Scale

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From an idea in a lab to market-ready products to thousands of paying customers in Australia, New Zealand and Singapore

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Development of new products and market relevant offers with traction in Korea, Taiwan, Japan and Australia resulting in ASX listing

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New offers to market traction - securing GTM partnerships in Australia, New Zealand, Singapore and Japan and enterprise wins

Want to know more?
 

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Sundar Iyer
Managing Director

Jay Shah
Advisor - Client Partnerships